In the middle of December, Jody Medland held a meeting with Elisa Iannacone on the understanding he would listen to details of her latest project. However, he prefaced the meeting by saying the small team here at PWM were so busy, it was unlikely we’d be able to help. The rest is history.
PWM: So you walked into the first meeting confident you couldn’t sign another title?
Jody: That’s right. I met up with Elisa because we’ve …