• Write a screenplay agents will love

    August 14, 2015 Blog

    There’s writing screenplays, and there’s being a screenwriter.

    The difference is that anybody can write a screenplay. I learnt my craft by writing dozens of them. However, they never went anywhere because they were rife with errors and not in any way industry friendly.

    Being a screenwriter is more about the art of knowing who you are writing for and having a clear, concise, realistic plan of how you intend to get it to them. The difference …

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  • 10 steps to writing a marketable story

    August 12, 2015 Blog

    Before you say anything, I don’t personally believe there is a definitive list of 10 simple tricks to make you write the next best-selling book or blockbuster hit.

    So much goes into every book and screenplay that each finished story is invariably unique in some way, so you can never escape the fact that the hard work and determination needed to write a great story has to come entirely from the writer.

    However, I’ve been in the industry long enough now to have …

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  • Why copywriting is the coolest job ever… and how to get into it!

    August 7, 2015 Blog

    When we copywriters sit in an interview, we all know it’s a matter of time before we’re hit with the loaded question: “So what made you want to become a copywriter?”

    Internally, I’ve wrestled with this question for many years. It is my strong belief that nobody actually wants to be a copywriter. It’s just not a profession our younger selves would think to dream of or aspire to.

    When I say this, I mean no offence …

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