When we copywriters sit in an interview, we all know it’s a matter of time before we’re hit with the loaded question: “So what made you want to become a copywriter?”
Internally, I’ve wrestled with this question for many years. It is my strong belief that nobody actually wants to be a copywriter. It’s just not a profession our younger selves would think to dream of or aspire to.
When I say this, I mean no offence …