• 10 steps to writing a marketable story

    August 12, 2015 Blog

    Before you say anything, I don’t personally believe there is a definitive list of 10 simple tricks to make you write the next best-selling book or blockbuster hit.

    So much goes into every book and screenplay that each finished story is invariably unique in some way, so you can never escape the fact that the hard work and determination needed to write a great story has to come entirely from the writer.

    However, I’ve been in the industry long enough now to have …

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  • The importance of writing visually

    August 10, 2015 Blog

    To some, the title of this blog appears as something of an oxymoron.

    “Visuals?” I hear you cry. “I’m a writer. I paint with words, not images!”

    It’s true that every writer is different in both style and approach, but what is undeniable is that, when used correctly, words can be the most powerful and explosive device ever created by man. Why? Because it allows us to stimulate the almost limitless potential of the human mind.

    When Martin …

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  • Why copywriting is the coolest job ever… and how to get into it!

    August 7, 2015 Blog

    When we copywriters sit in an interview, we all know it’s a matter of time before we’re hit with the loaded question: “So what made you want to become a copywriter?”

    Internally, I’ve wrestled with this question for many years. It is my strong belief that nobody actually wants to be a copywriter. It’s just not a profession our younger selves would think to dream of or aspire to.

    When I say this, I mean no offence …

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  • Breaking Down Breaking Bad

    May 6, 2015 Blog

    Breaking Bad is one of the most captivating television series’ in recent memory, and when it came to an end I felt the urge to analyse what had made it such a rip-roaring success.

    To me, the show is no Six Feet Under, which stirred every human emotion imaginable and delivered the type of poetic ending that won it a place at the summit of television. Nor is it on the same level as The Wire, for …

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